The Super Bowl 2018 Commercials. Super Bowl LII advertisers clearly went for inspiration over humor amid Sunday's commercials during the game. There was a gentleness that the commercials took on, with few laugh-aloud moments or physical comedy. They eschewed gags and went for messages that in some cases trumped their product.
This year's most buzzed about Super Bowl commercials had to cater to a diverse crowd, with everything from slapstick humor to the emotionally poignant. There were 15 first-time brands advertising this year -- the most since 2000, including candy brand Skittles.
This was the most buzzy Super Bowl in social media ever. With Seattle Seahawks running back Marshawn Lynch as a spokesman, it may come as little surprise that more Seattle fans mentioned Skittles last night in social media than Boston fans.
Whether you loved or hated the Super Bowl commercials this year, for the brands, success is often measured by whether you talk about their ads. AdWeek editor shared her picks for the best 2018 Super Bowl commercials.